The V A L L A Philosophy

At the foundation of the Valla marque lie the principles of one man—my Grandfather. A craftsman of unwavering character, whose faith rested solely in the precision of his own hands and the honesty of raw steel. In his worldview, there existed only masterful execution or worthless 'scrap'. It was he who instilled in me the philosophy that compromise is synonymous with failure, and that respect for the machine finds its expression in the pursuit of absolute perfection.

These principles have become our credo. That is why Valla is not a marque for everyone. We dedicate our machines to connoisseurs—to individuals who perceive true value in timeless quality and the authenticity of the craft.

The ultimate measure of our craftsmanship is not found in a technical specification sheet, but in the single, priceless moment of the owner's first encounter with their machine. It is that silent gesture of approval, that glint of understanding in the Connoisseur's eye, that serves as the final verdict and the coronation of the entire process.

Grandpa Walla on his Zundapp DBK 250.

And this is me, on my first motorcycle. One passion.